'Calling all cars, calling all cars. Here's the story on the Smoke Rise kidnapping. The missing boy is eight years old, fair hair, wearing a red sweater. His name is Jeffry Reynolds, son of Charles Reynolds, chauffeur to Douglas King.' The police at the 87th Precinct hate kidnappers. And these kidnappers are stupid, too. They took the wrong boy - the chauffeur's son instead of the son of the rich tycoon, Douglas King. And they want a ransom of $500,000. A lot of money. But it's not too much to pay for a little boy's life . . . is it?